The seventh annual London Competitions will take place in 2024, and brands looking to get international credibility and product feedback from leading trade buyers, are encouraged to submit their products now. This is a great opportunity for producers and brand owners around the world to grow in 2024. Brands are encouraged to enter before the 2024 submission deadline of february 22.

The London Competitions prides itself on having award winning buyers, bartenders, master sommeliers, masters of wine and some of the most influential people working in the drinks industry. 

Individuals that are tasked every day in deciding which products and brands are going to go on back bars and on to drinks lists on some of the most influential venues and bars in the world.

"Retailers and wholesalers who were ‘indifferent’ to our products are now queuing up at ‘our door’. The curiosity is has caused amongst the trade and public has increased our sales dramatically.” As testimonials go that about hits every nail on the head, but that’s just one of the tens of responses that distillers and brand owners have had to picked up medals and awards in the London Spirits Competition.

This particular quote comes from the owners of Chalgrove Artisan Distillery in Oxfordshire, Jenny and Ben Clark, who are still enjoying the reaction there has been to its OX44 gin brand winning.

The winners of London Competitions have enjoyed success in trade and consumers.

Image: Winners of London Competitions, read more for case studies here.

Downpour Gin which won the spirits of the year said “I can point to several new partnerships as a direct result of our LSC medals. This includes a listing with a high-end UK-wide department store whose buyer was on the judging panel. This also includes the opening up of a new export market after we were approached by an importer who had seen coverage of our success”.

With more partnerships coming its way in 2024, the London Competitions has now become a true global benchmark when it comes to openining new markets and customers. The judging process is the key to being more relevant to trade along with its international presence.

Judging process

The judging is broken down like this: Q (Quality Score) + Value Score (V) + Package Score (P) = London Wine Competition Score.

A separate weighted score is given for each of the three parts of the judging process (Quality gets twice the weight.

Quality score: marked out of 100

Value score: marked out of 100

Packaging score: marked out of 100

If you are looking to grow your brand in 2024, looking for product feedback, or looking to get in front of real trade buyers. It's time to enter your brands in the London Competitions. London Competitions prides itself in putting together the best judges in the world. Getting product feedback from them will help you market your brand in 2024.

The Judges

Pictures from left: Paolo Perrini - Bar Supervisor at Claridge’s, Diana Aladzic - Bar Manager at Soho House & Co., Michele Lombardi - Head of Mixology for Four Seasons at Park Lane. Judges of the 2024 London Spirits Competition.

Pictures from left: Claire Blackler MW - Master of Wine, wine & spirits educator and consultant, Matteo Montone MS - Master Sommelier, Peter Mitchell MW - Master of Wine and wine director at Jeroboams Group. Judges of the 2024 London Wine Competitions.

The London Competitions has worked in the last few years to build up the pedigree of its judges and to ensure they all have direct buying responsibilities and understand the disciplines by which certain spirits are chosen to go on a drinks or cocktail list or not. The Ritz, The Stafford, The Connaught Bar, Gleneagles, Roka, 45 Park Lane and Dukes Hotel are just some of the prestigious names represented on the judging panel.

For it is those skills that the event is looking for in order to pick out the most commercial as well as best quality drinks being entered into the competition. As the competition is focused on quality, design, packaging and value for money it requires judges that have the professional experience of analysing spirits in all aspects of their commercial competitiveness.

For any distiller, brand owner, producer or importer the competition is an opportunity to have your products assessed by the top premium on-trade spirits buyers in the country

To enter the London Wine Competition click here, for London Spirits Competition click here, and for the London Beer Competition click here. Closing date for entries is February 22.

[[relatedPurchasesItems-63]]