Trends

What Buyers Really Want in 2026

Inside the minds of importers, distributors, and retailers across key global markets

Trends

Immersive Spirits Marketing: A New Opportunity for the UK Off-Trade

Discover how distillery tourism is transforming consumer connections and enhancing brand loyalty in the spirits market.

Trends

From Old World to New Palates: Can Sherry Capture Today’s Drinkers?

Sherry has always moved in cycles, rising to prominence, then quietly retreating. Drinks Merchants explores the trends driving this resurgence and how merchants tap into the momentum through education, innovation, and thoughtful pairings

Trends

The Current Challenges Affecting Consumer Behaviour in the Alcohol Industry

From inflationary pressures to Gen Z’s digital-first mindset, shifting consumer dynamics are reshaping how the drinks sector must adapt

Trends

Wine Consumption Trends: Europe and UK

Declining volumes and shifting preferences reshape the future of traditional wine markets

Trends

Why Eco-Friendly Distilleries are the Future of Retail

Distilleries are now embracing sustainability, offering retailers a unique opportunity to attract eco-conscious alcohol consumers

Trends

Surplus Meets Strategy: How Drinks Businesses Profit From Wine Oversupply and Changing Tastes

A trade opportunity hiding in plain sight, where wine oversupply and changing tastes create leverage for importers, distributors, and producers.

Trends

Facing the Wine Industry's Challenges: An Interview with Yvette van der Merwe

As the wine industry battles declining demand, Yvette van der Merwe—President of the OIV—discusses sustainability, innovation, and emerging opportunities in the market

Trends

Seasonal Trends In The Wine And Spirits Retail

Maximizing wine and spirits sales in retail through strategic seasonal promotions and product selections.